— Experience
The story so far
3.6 years. Multiple industries. Each role taught me what the last one couldn't.
Celcius Logistics Pvt Ltd
UI/UX Designer
Designing intuitive experiences by translating complex, data-heavy logistics information into clear, usable interfaces. Conducting user research to identify gaps and partnering closely with business analysts and developers to ship accurate, production-ready flows.
SuperAlign - AI GRC & Risk Management
Product Designer (UI/UX)
Led the application redesign in close collaboration with frontend developers, conducted user research that drove product enhancements, and launched the redesigned website with stronger usability and visual appeal.
RecruitWizer
UI/UX Design Intern
Designed the application end-to-end — workflows, wireframes, high-fidelity screens and interactive prototypes — delivering a complete design foundation for the product within the internship.
Dharmsinh Desai University
Master of Computer Applications
Built a technical foundation that grounds my design decisions in how software is actually engineered and shipped. MCA taught me to think in systems, not just screens.
CHARUSAT University
Bachelor of Computer Applications
Where curiosity met code. My first real exposure to product thinking, programming, and the small details that shape a digital experience and the moment I realized I cared more about how things feel than how they compile.
— Selected Work
Projects
TravelWallet: Three Wallets, One Trip
Three mechanisms, one for each predictability tier, replacing the one-wallet-fits-all approach to corporate travel expenses.
Fintech • Corporate Travel
Driver App: When the Customer Goes Missing
Redesigning the driver app's pickup flow for when the customer goes missing, so the driver stops absorbing a cost that was never theirs.
MOBILE • Delivery • Driver Experience
Sales App: Never Let a Lead Go Cold
A CRM where every call, demo, and follow-up logs itself, built so a lead can't quietly disappear from a sales executive's pipeline.
Sales • CRM • B2B
Transport Dashboard: 40 Trucks, One Screen
40 trucks, one WhatsApp group, zero visibility. This dashboard changed that.
Logistics • Fleet Management • B2B
— Writing
I think out loud, sometimes on the internet
MEDIUM
The feature WhatsApp deliberately chose not to build
A look at the product decisions behind what WhatsApp left out and why that restraint is the real design lesson.
Read →MEDIUM
The mindset framework every successful product team uses but never talks about
The quiet operating system behind great product teams, the shared mindset that shapes how they decide, ship and grow.
Read →— Approach
What makes me different
Most designers stop at the wireframe. I don't.
Discovery to delivery. Design decisions that move the product, not just the pixels. I stay in the room with engineering until the thing actually ships, because a great design that breaks in development never existed.
I question why before I design what.
Beautiful isn't enough. It has to be defensible. Every screen I ship has a business reason behind it, not just a user one, because what works in Figma and what works in the real world are two different products. I close that gap.
I think in systems, not screens.
Flows, states, edge cases, handoffs. I design for how people actually move through a product, not how they're supposed to. Friction is invisible until someone trips over it. My job is to find it before they do.